Hair Salon Logo
When you’re at the stage to think about the logo for your hair salon, you’ll find it’s a stage that is a lot of fun to implement. If you already have a particular theme you’ve settled on for your salon, ideas for your logo will naturally come to you. Hair and beauty salon logos are a key part of the salon’s image, so spend as much time as needed to find ideas. If you haven’t such a clear theme in mind yet, you might have to take a little more time before the solution comes to you. But don’t worry because it will; inspiration is never far off. One day you’ll be thinking about the logo, maybe see something, or have an idea and you’ll know you’ve hit the right idea. Here are some things to bear in mind.
A good hair salon logo is the key to success in any industry or activity. It will represent your business in the minds of your clients – a single image that conveys the spirit of your business. Having something that is both very visual and recognizable will tie in with your marketing efforts and give you an edge. Because of this, choosing a logo is one of the first steps you should take care of when starting up your salon business. A well chosen logo will indirectly assure a high profitability of your business, by tying all your marketing efforts together, so it is a worthwhile investment. Hair salon logos are also an opportunity to have fun being creative.
There are many ways to classify logos, but we’ll discuss three main types just for simplicity’s sake. A wordmark is a very popular logo design. Also known as ‘Logotype’ it is created using a typface and only utilises a combination of text and or numbers. A stylized font can assure the success of this type of logo, and convey something of the nature of your business. Good examples companies that use of this type of logo are IBM, Disney, and Dell. However with a wordmark logo the lack of imagery is problematic. It gives you less of a hook in people’s minds than a graphical logo. You also have to be careful not to be too boring. Many small companies use wordmark logos. Ask yourself, how many of those can you recall seeing? To counter this you can use lively fonts and make them come alive and embody your business. Doing so will attract your clients.
Symbolic logos are another type of logo. They are also known as iconic logos because they employ a recognizable icon to express a single representation that attempts to capture everything about your business. This summing up process can be tough for companies that sprawl out across multiple niches. Fortunately a salon is going to be something very focused, so the problem becomes that of originality rather than focus. Scissors would sum up what you do well, but do you want to use something that’s likely been used a million times before?
The symbol must be clear, and not overly complicated or it’s not going to carry well across all the different materials you’ll be using it with. You’ll want to use it in places as diverse as signs, business cards, flyers, posters, and maybe even your company van. So sophisticated symbols should be used with care and preference given to the simple ones.
Imagine yourself in the mind of a person walking down the street who walks past and sees your logo. What would they think? You want your logo to be something that is accessible and memorable. You can even test your logo before hand, by creating a survey and going out into the street where your business will be located, showing people two logos and asking which they prefer. If your study has a big enough sample then the results should be a fairly good representation of how your potential clients feel.
The last type of logo is the combination of the word mark and the symbol. If this combination is used creatively, it can create very attractive logos, because it combines the best aspects of both. In order to create a successful logo you must ask yourself where you want to start the business and for what target group. There are different conditions in a city center versus a less populated suburb. In a populated region you may need a completely different logo than you would for the quieter region. It could be argued that logo becomes more important then. With a high traffic area you stand to get more spontaneous business, and logo being a key component of your overall look will play a part in people’s snap decisions.
Another thing that plays a part in your design is the clientelle. If, for example, you make a hair salon for the ages of fifteen to forty, you’ll probably want to employ lively colours and an attractive dynamic logo. Similarly, if your target demographic were children, your logo would be significantly different, certainly more colourful, and no doubt very stylised. For a logo oriented to the older generation a large logos, that employs more conservative and calm colours would be a path you may want to pursue.
Colours are very important for a successful logo. Different colours do different things. There are colour combinations that are warming, and others that are cooling. There are vibrant colours, and calming colours. Different combinations of these achieve different results with your salon logos.
Once you have an idea for your salon logo, and know roughly what sort of colours you’d like to see in the salon logo design the next step will be to hire a designer to flesh out your ideas and make your vision a reality.
Not sure where to find a designer that meets your budget? Sign up for our free email mini-course and you’ll learn the secret to getting your logo professionally designed for as little as $5 for a quality beauty salon logo, or if you want more choice – having hundreds of people submitting their logo’s to you for as little as $50 dollars.
