Marketing your Hair Salon
Initial marketing of a salon is very much like the old adage, “You only get one chance to make a first impression.”. It sets the tone and image for the business you are about to start nurturing. Most important is knowing the demographic you intend to target. When you understand your potential clients, you can successfully get their attention, and ultimately their business. That process is key to hair salon marketing, and understanding it will place you ahead of your competitors.
A salon looking for woman on the go like students, stay at home moms and busy single career women need to capitalize on three key factors: sensible pricing, prompt reliable service and a bit of much-needed pampering. Inexpensive flyers in prominent places like laudromat and playground bulletin boards with a focus on affordable pampering and reliable service will reach the eye of the crowd you seek to serve. Also coffee shops often allow the placing of business cards. These can be had for the price of shipping online and give your budding business a sense of stability. Startup promo specials like frequent customer rewards and lottery type giveaways to repeat clients can offer a strong impetus for them to give steady business. Keeping children’s books on hand will also show working and stay at home moms they can avoid putting off service until they have a babysitter.
For more mature women with more sophisticated needs, business cards will make a better impression. Offer an exchange with popular bistros and stylish brunch spots to have your business cards displayed in exchange for displaying theirs. Ads can be had surprisingly cheap at times due to a slump in sales. Try local trendy publications for opportunities to reach the public. This demographic wants smart chic. Key terms like sophisticated, up-to-date, and avand guard will make descriptions of your services appealing.
The toughest demographic for a new salon to target is the well-established discerning consumer. This is a luxury clientele group. They want full service, personal attention and a spa-like experience. If you intend to target this group of customers, advertising will have to be a well-considered part of your startup budget.You must also consider the sort of services and facilities you can offer. Making inflated claims will make dissatisfied clientele. Bad press by word of mouth can be a death sentence to a new business. If you aspire to this demographic, be prepared to offer luxury and provide it: rich atmosphere, courtesies such as coffee and tea, hot and cold scented towels for the face during certain services, high end products.
Keep in mind your budget and never deviate from it. Be honest to the customers you want to bring in, and you will have the best chance of successful marketing.
