Hair Salon Names
Naming any business is a tricky matter. It must make a statement to potential customers and establish a commercial identity. Hair salon names can be especially difficult to think up due to the personal nature of the service provided. It is directly linked to a person’s appearance and therefore how they see themselves. Catchy hair salon names are a personal art.
First allow for location. What sort of natural and architectural influences should be considered? There’s a fine line between making a reference and stating the obvious. For instance a salon near a beach called Making Waves, Sand and Scissors, or Beachy Keen Cuts, or maybe Breezy Beauty Salon are catchy and reference the natural elements of location. Rock Beach Salon is bland and chances are it will be lost among similar unimaginative names. The exception is when certain elements add to the hair salon name. A place with a chic reputation such as West Palm Beach can actually add appeal. Palm Beach Posh makes a solid statement the clientele can expect local elegance and a certain standard. Or a salon in DC called Capital Cuttery.
Next, consider demographic. Who do you want as clientele? Younger generations will gravite to catchier, more playful names like Slick Chicks or You Made Better, or perhaps in a very avand gard area, Kinks Cuttery. More mature demographics want a salon to reflect their place in life. Names more suited to a mature, less experimental clientele might be something like Lady Godiva’s or Countess Cuts. Hair and beauty salon names often just tumble out of nowhere, once that spark is found.
Finally, consider the services you intend to offer. Do they require a place in the name or as a tag? For instance, if you intend hair to be the main service and perhaps nothing else to start, make sure the name reflects that. At a later date, as services are added, their availability can be named in a tag. To explain, a salon called Hair Experts clearly states it is all about hair. Later, as the salon grows, the tag, hair specialists in a full service salon, could be added. If upon start up a few services could be offered without ruing the budget, a name like Cuts Plus conveys that without making a potential customer think they will walk into a full service salon. A suitable explanatory tag can always be added in the future. Women often like to have a one stop for hair and nails. If this is a possibility a name like to Head to To could be used.
You want the name of your salon to represent who you want to bring in. Think carefully and best of luck.
Once you’ve came up with a great salon name, you can take some additional steps to ensure it’s the best it possibly can be. Analyzing your name will help you eliminate any potential problems. Look for words that resemble your name but have negative connotations, and ask people what comes into their heads when they see your name. Salon names should be inoffensive. Due to the large varieties in language, what affects some people seems innocent to others. You can conduct a survey and gather a large amount of information that will help you learn about the impact of your logo on your potential customers.
